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Crown Yourself. Naturally.

Introducing LA MENIN

This isn’t just haircare. It’s a glow-up ritual powered by rare Brazilian ingredients and backed by science. Real results, real radiance, and the confidence to wear your crown your way.

Wonders of Brazil

your beauty

Home to the planet’s richest biodiversity, Brazil delivers powerful botanicals that elevate beauty through science and nature.

A Queen’s Touch

meet the creator

Founded by international beauty queen Isabella Menin, the brand blends her elegance and roots into a new era of natural luxury.

Launch - November 2025

First come, first crowned. Reserve your spot now and guarantee the best in hair care.

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Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.
Featuring Brazil’s rarest fruit. Formulated with 100% natural Jabuticaba extract.
Science-backed. Brazil-powered.

Luxury haircare, Powered by nature.

Discover the queen within.
Experience our luxurious hair oil powered by Brazil’s rare superfruit and fall in love with your hair — and yourself.

Your new favorite beauty finish

Slide into the feed

Backstage moments with our @lameninbeauty hair oil and @isanmenin.
Poolside perfection: @marianabeckova keeping her hair nourished and glowing.
Backstage glow-up! @ivanavgarcia & @edomar_mkh sharing their beauty secrets, including our hair oil, before hitting the runway.
Confidence starts with flawless hair, every day.
Namaste to flawless hair and mindful care.
Connecting back to nature with the power of Brazil’s rare jabuticaba.

Instant transformation

Say goodbye to frizz, dry hair
Before
And hello to hair that rules
After

LAMENIN, by Isabella Menin

We bring you advanced Brazilian beauty secrets to elevate your self-care. From Queen to Queen.

Join the Waitlist

Hair Oil Serum

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By a global beauty icon

From the wonders of Brazil

Made with love (and beauty)

Vegan and Cruelty Free

From the heart of Brazil